There’s been a bit of a run on yellow in packaging (at least to my eye), with Asda’s own brand ranges leading a hue (apologies) and cry for the bold use of sunshine colour. It left me wondering if this is trend we should be watching for (rather than just a flash in the pan)? […]

How often do you find yourself having to explain that the thing you’re trying to create ‘isn’t’? As in ‘it’s not a timeshare, it’s a not-hotel’ (which is a real thing, or a not real thing. Possibly. I’m not sure.) The criteria for ’not-ness’ is an important part of the design process; it could hardly […]

For someone who’s supposed to draw for a living, I seem to spend a lot of time typing. Of course some people who type for a living make amazing things. Lines of code are amazing, I wish I could fathom it. And what some call typing others recognise as writing. I would put myself firmly […]

Was rummaging around in the draws looking for a cable adapter, so as the screen could talk to the computer (or possible vice-versa) at the correct ratio and what I thought was box file full of usb-b-c-firewire-dongle-port-rgb spaghetti turned out to be a collection of the designer’s go-to inspiration – a stash (possibly a ‘deck’, […]

When I was young (and this was all fields, etc.), when I’d ask someone where they’d been, the reply was often ‘there and back to see how far it is’. Which usually meant, none of your business, nosey. It never really occurred to me what a strange turn of phrase it was – a kind […]

It’s often said, or at least I’ve heard, that, ‘well, everyone’s a designer’; the inference being everyone’s opinion is equally valid when it comes to really subjective stuff (like ‘design’.) But criticism is really important (as critical thinking and questioning the what of the how, etc.) and I’m not here to pick fights with points […]

Or, alternately, what folding can reveal. Unless you’ve been living under a metaphorical rock, (and I wouldn’t blame you, the atmosphere over here in the UK has been pretty febrile) the last few weeks have lead us to changing political horses again. Well, when I say ‘us’, in truth, not all of us.  Whichever leader […]

Arguably (well, I’d argue) there aren’t many things that should be closer to a designer’s (and especially a graphic designer’s) heart that an appreciation, verging on an obsession, of symbolism – or rather more specifically, symbols and their manifold meanings. The intention, covert or otherwise, of a deliberate inclusion of something symbolic within a form […]

I’m going to shuffle out on limb here, and take a moment to ask when exactly we decided everything – from a reception lobby to an exhibition to any old corner of a field at an outdoor event – needed to be an ‘immersive experience’? Now, don’t get me wrong. I love to see (and […]

Maybe it’s just me, but there seems to be a lot of the 1970’s about at the moment? Was taking a dip through the state of graphic design and from identity to packaging, my eye kept snagging on shades of 1973 which set me to wondering why it was – or, why am I ‘seeing’ that? […]