So, perhaps not exactly hot off the press, but having dropped by the Hyundai store at Stratford’s Westfield complex (worth a visit in it’s own right), here’s the thing. It really isn’t any surprise that the place is doing as well as reported, given the simplicity of what it delivers – a straightforward and strikingly […]
On a scale of 1 to 10, how would you rate your satisfaction with surveys? And on a scale of 1 to 10, how likely would you be to recommend these surveys to any of your friends? If you answered less than 5 please say why. Feedback is important. It can help us understand when […]
The featured picture, and starting point for this piece, is from a series taken at Masdar City in the UAE by photographer Etienne Malapert. The city was “scheduled to be completed this year but many developers and planners have given up on the original goal of building the world’s first zero-carbon city due to seemingly […]
In the mid-90’s, the established travel operator business was in turmoil, faced with increasingly challenging market conditions. While there was still much to be said for the comfort in leaving all the arrangements to the operator – and paying accordingly, either at a premium or at discount, depending on your taste for the familiar or […]
Another ‘man bites dog’ example of when the world of online retailing ‘discovers’ that we like to try things out before we buy them (you know, like in shops?) got me thinking about what car showrooms – who’s pivotal role for their customers of having the product to try, is a pretty unbeatable advantage – still […]
I was snagged by an interesting report yesterday by gforces.co.uk, that while a year old, bought some considerable clarity to the argument for the real role of a car dealership for customers. I make the distinction (for customers specifically) recognising the other pressing operational issues that represent running a sales, service and distribution centre… Many […]
It’s great fun to speculate on the future of this or that, and let’s face it, no-one ever got famous (or in the case of those usually engaged in the daily grind of business, tried to generate sales) saying thing’s would broadly stay the same. So here’s a prediction about what the future holds for […]
“Storytelling vs selling: It’s time to start selling stuff properly again” Happy New Year. Ok, let’s kick things off with a little pot-stirring in an article by Leslie de Chernatony, on last year’s marketing go-to, storytelling and its contribution to brand (or business) building. de Chernatony’s argument is bluntly that “For the past few years […]
A notable feature of this year’s Geneva Motor Show was the proliferation of powertrain options. Plug-in petrol-electric hybrids, diesel-electric hybrids and plug-in diesel-electric hybrids joined ‘pure’ electric vehicles, cleaner diesels and the broadest-ever range of turbocharged petrol engines. Some manufacturers have even revised their naming conventions to reflect the abundance of engine and transmission types. […]
71% of GX and Y’s would rather shop in a bricks-and-morter store than go online. Clearly that doesn’t mean they won’t shop online when it’s more convenient, but faced with an alternative to the dull ordinariness of mass retail, what would you rather? More importantly than that, is that these store experiences’ we’re seeking out […]
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