You’ll like hear people, exasperatedly, exclaim that they’re ‘lost for words’. That the lexicon failed them. Which is a strange thing isn’t it? They just used… three words in a short phrase that perfectly captures a complex set of emotions. It’s a weird thing, to blame language for a failure to be able to communicate, […]

A long while back a bunch of studio’s in The London used to organise a weeknight booze-up and in an analogue anticipation of a billion WhatsApp groups, invitations would be sent to specific people. By fax. And ‘Bladdered By Fax’ became a pre-internet meme (sort of -ish.) The nostalgic memory rush that triggered this was […]

Excuse the poor-quality dad-pun, and it’s not a typo. Learning something ‘by rote’ is to tackle it by mechanical or habitual repetition. Sometimes it’s a really good way to drum things in. The reason I can still type that 8 times 8 is 64 without a second thought is that times-tables were taught me in […]

First thing you do when you get into work is check your email, right? I know I do. Studio’s are no different from any other workspace or sector (as far as I can gather) with their digital-signal to noise ratio, but I’ve started to begin my day with anything in the junk folder – as […]

There’s been a bit of a run on yellow in packaging (at least to my eye), with Asda’s own brand ranges leading a hue (apologies) and cry for the bold use of sunshine colour. It left me wondering if this is trend we should be watching for (rather than just a flash in the pan)? […]

“Quick… and away from the point” Eudora Welty, 1933 Welty, writing to the New Yorker to ask to join the writing staff, captured in half a line how great writing should always transport you from what you think you know to whole other places.  Holding attention with just those few words was what (eventually) secured […]

You hear Louis Sullivan’s maxim (which has remarkable staying power, given it was coined in 1896) ‘form (ever) follows function’ trotted out whenever people are looking for a snappy means of attributing an elevated sense of design purpose (usually in products) to what they’re making. And it’s a neat rubric for a team when faced […]

“Why are we not better than we are?” ‘Frost in the Fields’ Eric Trethewey It’s often hard to see how to you can add something useful or valuable to a big project when all the Big Decisions have been made. Or that everyone else seems to have grabbed the limelight with Big Ideas. If you’ve […]

I spend a lot of time wadding through information. Expect you do too, but in the world of guideline design, – especially the sort of guidelines that helps people build actual buildings rather than just (just?) brands – there’s often huge dumps of detailed specifications, all of which needs unpicking as part of the story. […]

Nice to see a bit of applied algebra (which even I can understand. Absolutely rubbish at the maths thing) courtesy of one Dr James Hind, from Nottingham Trent University: T = 70 + 0.5E + 15F – 10S “is the code parents can use to crack the probability of backseat breakdowns.” To crack the answer […]