Courtesy of Sophus3 comes a study of car brand websites looking at what content worked – and what didn’t – on a variety of devices. While things began well, with home pages appearing correctly on every device used for testing, the other findings may start alarm bells ringing. Of particular concern may be the finding […]

The last two decades have seen dramatic changes in the way that companies interact with consumers, with firstly the internet and latterly the proliferation of mobile devices exponentially increasing our ‘connected-ness’. The challenge to interact effectively via these multiple channels is not only big, but also necessary – for it’s clear that consumers are more […]