On a scale of 1 to 10, how would you rate your satisfaction with surveys? And on a scale of 1 to 10, how likely would you be to recommend these surveys to any of your friends? If you answered less than 5 please say why. Feedback is important. It can help us understand when […]
The featured picture, and starting point for this piece, is from a series taken at Masdar City in the UAE by photographer Etienne Malapert. The city was “scheduled to be completed this year but many developers and planners have given up on the original goal of building the world’s first zero-carbon city due to seemingly […]
In the mid-90’s, the established travel operator business was in turmoil, faced with increasingly challenging market conditions. While there was still much to be said for the comfort in leaving all the arrangements to the operator – and paying accordingly, either at a premium or at discount, depending on your taste for the familiar or […]
Another ‘man bites dog’ example of when the world of online retailing ‘discovers’ that we like to try things out before we buy them (you know, like in shops?) got me thinking about what car showrooms – who’s pivotal role for their customers of having the product to try, is a pretty unbeatable advantage – still […]
It’s great fun to speculate on the future of this or that, and let’s face it, no-one ever got famous (or in the case of those usually engaged in the daily grind of business, tried to generate sales) saying thing’s would broadly stay the same. So here’s a prediction about what the future holds for […]
Poor quality puns aside, spotted this fabulous car accident repair centre, designed by Parallax in Australia: “Vintage car badges served as inspiration for a new identity that is at once completely contemporary without losing the company’s heritage.” It’s a really fantastic example of revitalising what’s clearly a pretty standard piece of garage architecture (the type […]
‘Read all about it’ used to be the cry of news-sellers, calling attention to their papers. For the last two years, research by Edelman found that we trust search engines for news more than ‘traditional media’. “The results imply that readers are more likely to trust a headline they read in Google’s news aggregator, over […]
The answer’s probably not, as you’ve just too much task and not enough time in the day. Can’t help you with that, but over at the Harvard Business Review they’ve cooked up a little app (albeit in USD only) to help you work out whether it would be time well spent. Or an expensive exercise […]
Apologies for the rather tortured terminology (tip of the hat to Pearlfisher’s notion ‘The rise of premiumisation‘ – “bridging the gap between the desirability of the luxury world and the function and necessity of mass market products” – now also seen in Primark’s huge flagship store) but now coffee connoisseurs (coffoisseur?) can take their caffeine […]
The last two decades have seen dramatic changes in the way that companies interact with consumers, with firstly the internet and latterly the proliferation of mobile devices exponentially increasing our ‘connected-ness’. The challenge to interact effectively via these multiple channels is not only big, but also necessary – for it’s clear that consumers are more […]
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