Anyone who gets to work with brands, at the execution rather than origination-end of things, will know what a joy it can be to work within the strictures of The Guideline. They’re fun things, full of blowy intention and contorted neologisms fronting up a series of Rules about what you may and may not do […]
Prompted by an article forwarded to me today, in Autocar, where BMW were reported as speculating (as always) on the future shape (and even future of) the car dealership, I remembered the day before news about Shanghai studio Neri&Hu’s project, converting an old missile factory in Beijing into an office… …and car repair garage. The Garage […]
Short-circuiting all the usual monologues about the roles brands play in our lives, this installation in the Midlands, UK, takes a sideways look at how we shop: In the shop, some 500 items have been repackaged with new branding developed in workshops with members of the local community: schoolchildren, mental health service users, people with […]
So it’s goodbye Moto. Despite the position at the time the brand was sold to Lenovo (“It’s our treasure,” Lenovo CEO Yang Yuanqing said after the deal. “We plan to not only protect the Motorola brand, but make it stronger.”), the parent company’s ditching the iconic name and identity. It’s quite a moment. Brands, especially […]
Meda Daily 