On first glance, I thought this was a comp from a pitch-deck by an ad agency or media co. …but no, it would appear that we have a new new-media opportunity, courtesy of the Ubernauts, using drones to fly messages to drivers; in this case, asking them why they’re stuck in a jam and not […]
A broadside from Phil Adams, regarding one agency’s contention that (c)ontent marketing is a young person’s game, according to JWT Singapore and so they’ve decided that the average age of the team will be 25. The notion that this type of activity needs people of a certain age was what enraged Phil, and rightly so, […]
Was browsing and this caught my eye – mission accomplished for a piece of online advertising – and how could I resist? It wasn’t the meh headline, but the subhead, an invitation to explore a Mercedes via Amazon? Clicking through landed me on what appears to be Amazon’s site heading up a one-pager for the […]
…oh, hang on. Perfect. Thanks It Ran. Read all (less?) about it here It Ran
It’s great fun to speculate on the future of this or that, and let’s face it, no-one ever got famous (or in the case of those usually engaged in the daily grind of business, tried to generate sales) saying thing’s would broadly stay the same. So here’s a prediction about what the future holds for […]
‘Read all about it’ used to be the cry of news-sellers, calling attention to their papers. For the last two years, research by Edelman found that we trust search engines for news more than ‘traditional media’. “The results imply that readers are more likely to trust a headline they read in Google’s news aggregator, over […]
When we talk about performance in business these days, you can be fairly sure that involves a workshop or, if you’re lucky, a team-building event involving something competitive and outdoors. In the US in the golden days of the Corporation, it was all a bit more serious than that. Or less serious, perhaps? Stumbled on […]
“Storytelling vs selling: It’s time to start selling stuff properly again” Happy New Year. Ok, let’s kick things off with a little pot-stirring in an article by Leslie de Chernatony, on last year’s marketing go-to, storytelling and its contribution to brand (or business) building. de Chernatony’s argument is bluntly that “For the past few years […]
…on this car, please. Used to be that I thought vending a business card from a machine at motorway service stations was a (briefly distracting) novelty. But here’s the thing, what about coin-op for collecting your next car? The story here is rather more to do with fulfillment than show-rooming and sales – it’s intended […]
Is very much alive and well in neat work by photographer Freddy Fabris, setting a series of car mechanics as famous paintings. “A series of portraits of car mechanics in a repair shop, created with the look and feel of Renaissance paintings…” Here’s my favourite, based on The Anatomy Lesson by Rembrandt: Here’s the link […]
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