It’s time for automotive brands to realise the full potential of virtual showrooms
Seems that car makers are having a lot of fun right now. For all the doom-mongering from disruptionistas around an imminent collapse of the mainstream manufacturers, there sure is a press-storm of news about their plans for our future. From stalking the edges of SXSW for the last few years to this year’s floor shows […]
It seems that last year may have been the year when the automotive industry turned a corner, leaving behind a century of steady development, and entered a brave new world where its decades-old business model becomes increasingly irrelevant, thanks in no small part to the involvement of (or interference by, depending on your view) the technology sector.
Motor shows continue to be snubbed by big automotive brands, who are increasingly attending events such as the Consumer Electronics Show (CES). This year’s CES saw myriad automotive-related products and services launched, including important announcements from Faraday Future, Harman, TomTom and Delphi, while the keynote address was delivered by Carlos Ghosn (Chairman and CEO of Renault and Nissan, and Chairman of Mitsubishi Motors).
Prompted by an article forwarded to me today, in Autocar, where BMW were reported as speculating (as always) on the future shape (and even future of) the car dealership, I remembered the day before news about Shanghai studio Neri&Hu’s project, converting an old missile factory in Beijing into an office… …and car repair garage. The Garage […]
With the news that the original set of emoji’s are now honoured at the MoMA, the explosion of a new language of characters (beyond our humble 26 plus numbers and diacritics in English) to express what were thinking can seem a little, well, flat, sometimes. But no longer, thanks to Rejoinders, by Molly Young which […]
On first glance, I thought this was a comp from a pitch-deck by an ad agency or media co. …but no, it would appear that we have a new new-media opportunity, courtesy of the Ubernauts, using drones to fly messages to drivers; in this case, asking them why they’re stuck in a jam and not […]
A broadside from Phil Adams, regarding one agency’s contention that (c)ontent marketing is a young person’s game, according to JWT Singapore and so they’ve decided that the average age of the team will be 25. The notion that this type of activity needs people of a certain age was what enraged Phil, and rightly so, […]
So, perhaps not exactly hot off the press, but having dropped by the Hyundai store at Stratford’s Westfield complex (worth a visit in it’s own right), here’s the thing. It really isn’t any surprise that the place is doing as well as reported, given the simplicity of what it delivers – a straightforward and strikingly […]
In the mid-90’s, the established travel operator business was in turmoil, faced with increasingly challenging market conditions. While there was still much to be said for the comfort in leaving all the arrangements to the operator – and paying accordingly, either at a premium or at discount, depending on your taste for the familiar or […]