As a business that works in the automotive sector, the current fuel storm / crisis / drama seems like something we should have a view on.We work with manufacturers who are all moving towards total E.V. product lines after all.And while that’s laudable, it is only so long as some of those same brands stick […]
It’s time for automotive brands to realise the full potential of virtual showrooms
As I cycled to work this morning, I moved over to let another cyclist pass on a narrow bit of bridleway. There was a smile, a ‘thank you’ and exchanged comments about how nice it was to have a cooler morning, and we went on our ways. The social element of cycling is one I […]
Seems that car makers are having a lot of fun right now. For all the doom-mongering from disruptionistas around an imminent collapse of the mainstream manufacturers, there sure is a press-storm of news about their plans for our future. From stalking the edges of SXSW for the last few years to this year’s floor shows […]
A conversation yesterday around the Picking up the pace post flicked a lightbulb (LED?) on about the current debate around what ‘drives’ cars; and if, perhaps, our cars are potentially this Century’s ‘difference engine’? A word of warning, though. I’m not at all certain where this is going, or even if there’s a point to […]
It seems that last year may have been the year when the automotive industry turned a corner, leaving behind a century of steady development, and entered a brave new world where its decades-old business model becomes increasingly irrelevant, thanks in no small part to the involvement of (or interference by, depending on your view) the technology sector.
Motor shows continue to be snubbed by big automotive brands, who are increasingly attending events such as the Consumer Electronics Show (CES). This year’s CES saw myriad automotive-related products and services launched, including important announcements from Faraday Future, Harman, TomTom and Delphi, while the keynote address was delivered by Carlos Ghosn (Chairman and CEO of Renault and Nissan, and Chairman of Mitsubishi Motors).
A fair few articles last year were based around imaging future shapes for car dealerships, and the consequent changes these adjustments might bring to the experience the real estate might provide. All the posts (I think) were predicated on keeping the cars. But what might happen to the places we’re building should the current usage […]
Yesterday, Geely, owners of Volvo, launched a new car brand: Lynk & Co. The company also launched its first product – the logically-named 01 – which follows the Qoros and Borgward approach of ‘designed in Europe, made in China’. The car itself looks conventional, albeit contemporary – an SUV with a choice of conventional, hybrid […]
On first glance, I thought this was a comp from a pitch-deck by an ad agency or media co. …but no, it would appear that we have a new new-media opportunity, courtesy of the Ubernauts, using drones to fly messages to drivers; in this case, asking them why they’re stuck in a jam and not […]
So, perhaps not exactly hot off the press, but having dropped by the Hyundai store at Stratford’s Westfield complex (worth a visit in it’s own right), here’s the thing. It really isn’t any surprise that the place is doing as well as reported, given the simplicity of what it delivers – a straightforward and strikingly […]