For more than a decade, Quadriga has been helping automotive retailers in the UK realise the value of their property portfolios, either by providing investment support or by purchasing property to enable relocations and redevelopment.
We proposed that Quadriga’s offer be expressed through a new look and feel that captured the company’s true investment clout and professionalism – immediately giving greater confidence to prospective clients.
While the Quadriga logotype remained unchanged, everything else about the new visual language was begun from scratch.
The new colour palette and font family was designed to frame a selection of sourced and commissioned hero images that support a re-organised series of pages in which the Quadriga offer is unfolded in a compelling way.
Most importantly, the principle offers (of capital investment or new property) are now clearly presented under the cut-through ‘Fund & Grow’ banner – made bold and clear right from the start. All the current copy was also revised and sharpened up in the design programme.
Once the UX design was agreed, we built the site, then tested and handed over the codebase to the incumbent hosts.