Prompted by an article forwarded to me today, in Autocar, where BMW were reported as speculating (as always) on the future shape (and even future of) the car dealership, I remembered the day before news about Shanghai studio Neri&Hu’s project, converting an old missile factory in Beijing into an office…

…and car repair garage.

garage3.jpg

The Garage is “a mechanics workshop catering to Beijing’s some 7 million vehicles is flanked by offices and a cafe” and the design team’s aim to recapture “the ‘allure and magic’ once associated with with the car industry.”

Their aim was to challenge the ‘vulgar typology’ of the car garage, to “inject a sense of warmth into an industrial context, and to portray the seductive side of the ubiquitous modern machine”

Which, as ambition’s go, is pretty admirable.

The result, while challenging, is remarkable and perhaps a glimpse of an alternative future for the dealership model; one that takes the challenges the industry faces head on with bold design thinking.

garage2

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.

Category

Architecture, Current, Dealership, Design, Experiences, Ideas for business, Identity, Installation, Re-thinking, Retail, strategy

Tags

, , , , , , , , , , ,