October 19, 2016

Adverdroning, anyone?

On first glance, I thought this was a comp from a pitch-deck by an ad agency or media co. …but no, it would appear that we have a new new-media opportunity, courtesy of the Ubernauts, using drones to fly messages to drivers; in this case, asking them why they’re stuck in a jam and not car sharing or Ubering to reduce the congestion.

If you hate the idea of ads following you around on the web, I guess you’re in for an unpleasant surprise (pending your local authority’s progressive stance on drone usage, possibly). Expect to see plenty more of this century’s answer to skywriting?

OLYMPUS DIGITAL CAMERA

Here’s the full story…

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About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.

Category

automotive, Current, Experiences, Interaction, marketing, media, Pop-up, Re-thinking

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