Was browsing and this caught my eye – mission accomplished for a piece of online advertising – and how could I resist? It wasn’t the meh headline, but the subhead, an invitation to explore a Mercedes via Amazon?

Screen Shot 2016-06-28 at 08.40.29

Clicking through landed me on what appears to be Amazon’s site heading up a one-pager for the E-Class and always-irresistible Amazon UI ‘try me’ button:

Screen Shot 2016-06-28 at 08.42.33

which, of course, I clicked and was dropped into another, but blander form page and clearly was back in Mercedes-Benz world, the fizz having rather flattened.

Screen Shot 2016-06-28 at 08.44.35

While I‘m possibly not the target market for the marque or model, the marketing methodology was (and forgive me if everyone’s already seen this) a new one on me and powerful enough to pique both my curiosity and overcome my click-through averse browsing habits.

So while not a compete conversion success for MB, the path this association opened up resulted in raising both awareness and interest. Nice work to both.

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About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.


automotive, Experiences, Ideas for business, Re-thinking, strategy


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