Was browsing and this caught my eye – mission accomplished for a piece of online advertising – and how could I resist? It wasn’t the meh headline, but the subhead, an invitation to explore a Mercedes via Amazon?

Clicking through landed me on what appears to be Amazon’s site heading up a one-pager for the E-Class and always-irresistible Amazon UI ‘try me’ button:

which, of course, I clicked and was dropped into another, but blander form page and clearly was back in Mercedes-Benz world, the fizz having rather flattened.

While I‘m possibly not the target market for the marque or model, the marketing methodology was (and forgive me if everyone’s already seen this) a new one on me and powerful enough to pique both my curiosity and overcome my click-through averse browsing habits.

So while not a compete conversion success for MB, the path this association opened up resulted in raising both awareness and interest. Nice work to both.