Short-circuiting all the usual monologues about the roles brands play in our lives, this installation in the Midlands, UK, takes a sideways look at how we shop:

In the shop, some 500 items have been repackaged with new branding developed in workshops with members of the local community: schoolchildren, mental health service users, people with addictions, and so on

Brand News, has been “commission by Loughborough University via arts programming body Radar. This takeover is an early part of a four-month strand of contemporary art events brought together with the thematic title Market Town.”

The aim here is a gentle (and rather British) unsettling, a challenge the way we routinely run our decision-making on autopilot rather than a full-on Adbusters-style counterblast against brands and branding.

The result’s a fun hijacking of a very familiar shelfscape. Here’s the full story…

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About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.

Latest Posts By Richard Hill


Art, Design, Experiences, Identity, Installation, Re-thinking, Retail, storytelling


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