Spotted this today, the Riversimple hydrogen-powered car manufacturers ‘sale of service’ ownership model – ‘We’re not selling products. We’ll retain ownership of the cars and sell mobility as a service.’

With a product platform and business culture designed around sustainability, it’s good to see how that philosophy has been neatly and clearly integrated into a full-scale ownership model, coined ‘sale of service’. Here’s their ownership cycle:

https://i0.wp.com/riversimple.com/wp-content/uploads/2015/10/SoS_upstream_01.jpg

The customer proposition is set out here and while there’s clearly lots of infrastructural work to support the daily delivery of a ‘local car’, Riversimple deserve your attention. Here’s the full story.

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About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.

Latest Posts By Richard Hill

Category

automotive, Design, engineering, EV / alt-fuel, Experiences, Ideas for business, Re-thinking, storytelling, strategy

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