Spotted this today, the Riversimple hydrogen-powered car manufacturers ‘sale of service’ ownership model – ‘We’re not selling products. We’ll retain ownership of the cars and sell mobility as a service.’

With a product platform and business culture designed around sustainability, it’s good to see how that philosophy has been neatly and clearly integrated into a full-scale ownership model, coined ‘sale of service’. Here’s their ownership cycle:

The customer proposition is set out here and while there’s clearly lots of infrastructural work to support the daily delivery of a ‘local car’, Riversimple deserve your attention. Here’s the full story.

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About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.

Latest Posts By Richard Hill


automotive, Design, engineering, EV / alt-fuel, Experiences, Ideas for business, Re-thinking, storytelling, strategy


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