Spotted this today, the Riversimple hydrogen-powered car manufacturers ‘sale of service’ ownership model – ‘We’re not selling products. We’ll retain ownership of the cars and sell mobility as a service.’

With a product platform and business culture designed around sustainability, it’s good to see how that philosophy has been neatly and clearly integrated into a full-scale ownership model, coined ‘sale of service’. Here’s their ownership cycle:

https://i0.wp.com/riversimple.com/wp-content/uploads/2015/10/SoS_upstream_01.jpg

The customer proposition is set out here and while there’s clearly lots of infrastructural work to support the daily delivery of a ‘local car’, Riversimple deserve your attention. Here’s the full story.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.

Category

automotive, Design, engineering, EV / alt-fuel, Experiences, Ideas for business, Re-thinking, storytelling, strategy

Tags

, , , , , , , , ,