January 8, 2016

Motorolover

So it’s goodbye Moto.

Despite the position at the time the brand was sold to Lenovo (“It’s our treasure,” Lenovo CEO Yang Yuanqing said after the deal. “We plan to not only protect the Motorola brand, but make it stronger.”), the parent company’s ditching the iconic name and identity.

It’s quite a moment. Brands, especially consumer brands, especially when they’re in on the ground floor of something (the company invented the cell phone, after all) tend to stick around, sometimes for a century or more (take Kodak for example). Moto handsets were the iPhones of the Noughties.

I’ve still got a (dead, can’t get the batteries) silver Moto and it still looks great and it was a pretty neat identity.

Here’s the post Goodbye, Moto(rola)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.

Category

Current, Design, Identity, Retail, strategy

Tags

, , , ,