September 15, 2015

Configuring the configurator

Courtesy of Sophus3 comes a study of car brand websites looking at what content worked – and what didn’t – on a variety of devices.

Configurator example Spyker

While things began well, with home pages appearing correctly on every device used for testing, the other findings may start alarm bells ringing. Of particular concern may be the finding that only 5% of configurators worked on all devices tested.

That last figure highlights the difficulty of retailing a complex product, and ensuring that our customers don’t have to tell us more than once what they really want. Because if we don’t seem to be listening or remembering, they’ll likely tell someone else who is.

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Category

automotive, Experiences, Retail, UX

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