The pain of trying to align strategies from the digital domain into real estate continues to preoccupy automotive brand owners, doubly compounded with demands at both a product and dealership level.

With apologies to TU Automotive, who have been busy providing plenty of good guidance and help in the space, here’s a screen grab of a regular email bulletin. Great lead-in, clear CTA, simple click-through to the article and peace of mind (or at least hopefully some good ideas and pointers).

Unfortunately – and yes, it’s a problem we’ve all suffered from – there’s a problem with the server. Rather more unfortunately the headline promising me connection to the chaos was right on the money.

The reason for writing this wasn’t a cheap shot at the sender and their IT (I’ve no vested interest but I am a fan of their platform and aims) but rather to illustrate how a customer experience can go wrong when wrestling with the challenges of an all too human artificial intelligence. The lesson here for me was that, as with any over-reliance or leaning towards one dimension of a business’ operations, things will go wrong and turn customers off if there’s no fail-safe.

And the answer to avoiding the chaos of connectivity? Make sure more there’s more than one point of connection.