More on the challenge of car ‘ownership’…
Hot on the heels of yesterday’s post on ownership prompted by Uber’s call from Tesla, comes this from Core77 on Ford’s Strange Take on Car Sharing
The author Rain Noe’s observations are interestingly angled around what exactly is the experience strategy designed for a car owner (read ‘buyer’) who doesn’t actually own a car but shares it?
As one manufacturers’ attempt at, or experiment in, helping customers transition from the ideal of ‘buying and owning’ to ‘using’, it would appear to bring the current shortcomings of it to the fore. Along with the increasingly sharp edges this scenario presents to the industry down-stream, at retail.
So in future, could your local car dealership actually be where the brands’ ‘subscribers’ collect or store their daily (weekend, contract-period-of-your-choice) renter?