With news that (the bane of cab drivers everywhere) Uber has asked Tesla for 500,000 driverless cars.

If they can be delivered for 2020, the street presence of that much automation might well be a tipping point for (at least) the notion of urban car ownership – or the lack of the need for it.

So what can – and should – the automotive sector start thinking about now (five years not being a long time in manufacturers timescales) with the challenge of many of its prospective  customers (especially the consumers so much desired and marketed to) moving from ‘choosers’ to just ‘users’?

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About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.

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