Facebook’s ident has undergone a facelift, did you recognise it or spot the change?

“When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign.”

Here’s the full design back-story. Expect a firestorm of pro- and anti- press debating the effort, effect, POV’s and general soap-boxing about the re-blanding (or otherwise) of familiar faces.

FYI, I’m not a user, so my opinion’s based on what it says to me as an outsider. Result? Looks more like a corporation I’d choose not to be associated with. A lesson in character-lessing.