Just as I’d got used to the idea that my car (if I had a smarter one, that is) could play nicely with my mobile, along comes a business that plugs it into the internet of everything else (well, nearly.)

Automatic have figured out, given our cars now have more brains than we’d credit, they could work a lot harder for the cost. So, now I could control the heating at home from the car, rather than simply heat the driver’s seat from my phone. Or deal with the flashing ‘kill me’ light I’ve had on the dashboard for the last 1000 miles, without needing to make a detour to the garage to check what might be wrong.

Something manufacturer’s might like to take a look at when thinking about the life beyond the buying experience…

Here’s what Automatic can do: Automatic, spotted here at PSFK

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About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.

Latest Posts By Richard Hill


automotive, Experiences, Re-thinking, UX


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