With the UK manufacturing sector sorely in need of support, what better than presenting the brilliant potter’s craft to the wider world? Factory visitor experiences have revitalised places (think off The Guinness Storehouse in Dublin). Bringing world-class experience design and architecture to the Potteries could help spur the efforts.
“China firm Waterford Wedgwood and Royal Doulton’s factory premises could undergo a £25m redevelopment.
WWRD, the company behind the firm, has announced plans to upgrade the Barlaston site in Stoke-on-Trent. The Wedgwood Visitor Experience will also be expanded and upgraded.”