Last Friday, Rob Mitchell (co-founder of We All Need Words) penned a gently vitriolic view on the issue of strategy getting in the way of execution. 

Brand strategy has puffed itself up to be so important it’s put on a pedestal, and it’s high time we knocked it off. Let’s drop the diagrams and faux-strategy once and for all.”

Someone commented “Strategies have replaced good briefs” and I’d agree. Let’s cut through the crap doughnuts and onion-ring diagrams and let the design do the talking – how else do you expect people to see what you mean?

Here’s the post; No, I don’t want to see your brand dodecahedron | Industry Voice | Design Week.

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About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.

Latest Posts By Richard Hill


Design, Re-thinking