July 3, 2012 — Richard Hill
“No, I don’t want to see your brand dodecahedron”
“Brand strategy has puffed itself up to be so important it’s put on a pedestal, and it’s high time we knocked it off. Let’s drop the diagrams and faux-strategy once and for all.”
Strategies have replaced good briefs” and I’d agree. Let’s cut through the crap doughnuts and onion-ring diagrams and let the design do the talking – how else do you expect people to see what you mean?
Here’s the post; No, I don’t want to see your brand dodecahedron | Industry Voice | Design Week.