“American industrial designer Joe Doucet was commissioned for BMW to develop a printed documentation of their beliefs as a brand.”

BMW Brand Book by Joe Doucet

Sure we’ve seen plenty of these in our agency-lives, but what about as customers? What’s the roll of documents like this, are they wasteful or useful, should they be customer-facing? What do you think?

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About Richard Hill

Creative director, writer, designer, illustrator based in the UK with global project experience and consulting skills across sectors.

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Client-type finds, Experiences


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